VuPoint Research

THE DATA COLLECTION EXPERTS YOU'VE BEEN LOOKING FOR

At VuPoint Research, we use CATI (computer-aided telephone interviewing) and web-based solutions to conduct tens of thousands of consumer and business surveys each year. Our clients range from small, independent market research firms to Fortune 500 companies. Their projects range from local issues to national campaigns. Small, medium or large scale; from questionnaire programming to data collection to response coding, we're here to provide the business information you need when you need it.

We are committed to excellence - and to the idea that the next time will always be better than the last. We pride ourselves on delivering the data you need quickly and efficiently - and make every effort to ensure that it's accurate so you can make good decisions to guide your business' success.

To discuss how we can tailor a research project plan especially for you, or to submit a bid request, give us a call at 503.223.7166 or use our contact form to send us an email. We think you'll find what so many others have already discovered: we're the data collection experts you've been looking for.

About VuPoint Research

Headquartered in Portland, Oregon, and with offices in Las Cruces, New Mexico, VuPoint Research has been providing quality data services since 1994. Since then, we have worked with 14 of the top Honomichl Market Research Companies and hundreds of other clients.

At VuPoint Research, we aim to efficiently provide our clients and partners with data collection and processing services of impeccable quality and remarkable value. We strive to conquer all research challenges through the systematic development and use of creative, simple and effective solutions. We believe in continuous improvement and proactive, two-way communication to make sure we meet these goals.

From the time that our programmers receive your questionnaire until we deliver your final data, we work beside you to ensure your project's success. Our experienced team of professionals will suggest ways of improving the quality of your data and help you get the best and most useful data possible to help you achieve your business goals.

We are passionate about producing true value in our product - providing top quality at a reasonable price.

Learn more about our core values and the VuPoint Advantage.

Our Core Values

Values define both who we are as an organization and as people. Each and every strategic decision we make at VuPoint Research is based upon them.

• We value the trust our clients place in us to ensure the integrity and confidentiality of the data collection process. Our communication will always be honest, concise, relevant and timely.
• We are process-oriented but people-focused. We share our improvements openly because the opportunities for personal growth outweigh the rewards of individual credit.
• We cherish progressive thinking. We give more consideration to new ideas than to old solutions. Employees from all levels are encouraged, empowered and expected to impact change.
• We actively encourage collaboration among all our internal teams. Our value stream functions efficiently only when each team respects and considers the impact of its actions upon all others.
• We are passionate about our persistence. By remaining aggressively responsive to our customers, we maintain accountability for the quality of our product. Continuous improvement is our journey, not our destination.
• We believe wholeheartedly in the value of preparation. We strive to anticipate and address challenges before they occur. We leverage our experience and professional acumen to help select the shortest path between problem and solution.
• We value our agility for the competitive advantage that it provides. We work diligently to find creative solutions to difficult problems and take pride in our ability to consistently deliver beyond the level of our clients' expectations.

VuPoint Clients

Since our founding in 1994, VuPoint Research has provided quality data services to hundreds of clients, including 14 of the top Honomichl Market Service Companies.

We are driven by one singular focus: to efficiently provide our clients and partners with data collection and processing services of impeccable quality and remarkable value.

We strive to conquer all research challenges through the systematic development and use of creative, simple and effective solutions. We believe in continuous improvement and proactive, two-way communication as a means of ensuring we meet these goals.

Privacy and confidentiality agreements keep us from naming our clients publicly, but here are just a few of the sectors VuPoint Research has considerable experience in serving:

• Public utilities
• Telecommunications
• Banking
• Hospitals and medical facilities
• Community, county and state agencies
• Public and political opinion polling
• Market research firms

We also have experience in the B2B market, working with decision-makers and C-level executives across a wide variety of industries.

Whatever your industry or organizational concern, we'd be pleased to count you among our clients.

Contact us to learn more about how we can help you learn what you need to know to make the decisions that will most benefit your business or organization.

VuPoint – Key Personnel Profiles

At VuPoint Research, we excel because each member of our team excels, collectively bringing decades of experience in client-focused service across a range of marketing industry specialties.

While every VuPoint Research employee plays a role in making sure each of our clients is a satisfied client, here are a few of the key players on our team:

Steve Prether, Director of New Mexico Operations

Steve joined VuPoint Research in late 2005 after relocating from Southern California and manages Operations from our data collection facility in Las Cruces. Bringing more than 20 years of customer relations experience to the table, Steve works to implement new ideas aimed at keeping our operation efficient and our prices reasonable. Recently, he has worked at understanding the impact of adding wireless phone interviewing to meet the challenges presented by changing paradigms.

Chris Creelman, Account Executive

With more than two decades of experience in the marketing service industry, Chris is responsible for new business development and maintaining strong relationships with clients. Prior to joining the VuPoint Research team in 2005, he served as national sales manager for a list brokerage firm and worked for a web based marketing research firm. He also spent 10 years with a high-tech public relations and advertising firm in various account planning functions, where he was responsible for both qualitative and quantitative research.

Jayme Powell, Project Manager

Jayme started as an VuPoint Research interviewer in 2004 and has moved up the ranks as a Supervisor and Project Analyst. Now managing projects for key clients, she provides accurate, relevant information regarding sample needs, is proactive at identifying potential challenges and communicates issues along with proposed solutions in order to keep her projects on schedule and on budget.

Brian Ramirez, Account Executive

Brian began his journey with VuPoint Research in 2002 as a front line Supervisor and moved up the ranks to Field Manager. As we grew, Brian spent time managing Operations before moving to Sales as an Account Executive. In addition to providing outstanding service to his CATI clients, Brian manages all facets of our Coding team, increasing production and efficiency metrics by 180%. Brian keeps his telephone and coding customers more than satisfied with his "hands-on" project management and outstanding communication skills.

Careers With VuPoint

VuPoint is currently hiring for the following positions in our Las Cruces, New Mexico office:

Research Associate

Research associates conduct consumer, B2B and political studies with a wide variety of respondents. Professional phone voice and superior typing skills required.

Bilingual Research Associate

Bilingual research associates conduct consumer, B2B and political studies in English and Spanish with a wide variety of respondents. Professional phone voice, exceptional English and Spanish speaking skills and superior typing skills required.

To apply, send your resume to lascruces.jobs@vupointresearch.com

The VuPoint Advantage

Letting VuPoint Research help you get the information and data you need to make sound business, organizational and professional decisions carries distinct advantages:

Experience

We conduct about 180,000 hours of phone interviews each year with business leaders, consumers, voters and the general population. When leveraging the Internet is the best way to reach your research goals, we program and host online studies. We understand the impact that evolving technologies have on opinion research, so we have evolved, too – adapting to change to meet our clients’ needs since 1994.

Accuracy

Whether collecting data, establishing representative quotas or developing effective sampling plans, we get it right.

Efficiency

“Good” is never good enough. Regularly, we take a critical look at our internal processes so we can provide you with the most value for your research dollar.

Vision

Our people make us great. We’ve learned how to hire, identify and develop top talent. We keep an eye on trends and adapt our approach. We anticipate challenges and act before they become problems.

VuPoint Research: Spanish Language Services

Traditional research markets have grown more culturally diverse, and every sign shows this trend continuing if not accelerating. VuPoint Research can help you address this ever-growing research sector. We can provide you with translations for a variety of uses, including questionnaires, online surveys, letters, email and faxes. We can also help with project briefings and field management.

Phone and Online Studies in Spanish

Our streamlined process makes fielding calls to your Spanish-speaking demographic easy and efficient. Telephone interviewers in our Las Cruces call center collect data in Spanish with the same efficiency as in English. Well-trained, they work with the most current technologies, including programs that let users toggle between English and Spanish, depending on respondent needs. And they're led by field and site managers who appreciate your need for accurate, complete and timely surveys.

Whether conducting your survey by phone or online, we also make sure that your survey instrument is complete and sound before it hits the field. Before programming, we thoroughly review your questionnaire, looking for any red flags or omissions in advance, then working with you to resolve them.

We can convert your open-ends into usable information using tools that provide you with fast, accurate and reliable data in English or Spanish.

Contact us to learn more about how our Spanish language services can help you get the data you need to meet the needs of your Spanish-speaking customers.

VuPoint Research: Health Care Studies

The health care sector continues to grow at a rapid clip. More than 15% of the gross domestic product comprises health care spending - a percentage that continues to climb.

Consequently, data related to health care has become more valuable and needed than ever. VuPoint Research can help you get the particular data you need to make smart business or organizational decisions involving this sector.

Since our founding in 1994, VuPoint Research has amassed significant experience gathering data from the broadest variety of stakeholders in the health care realm.

• Medical Professionals
• Physicians
• Nurses
• Caregivers

• Hospitals & Clinics
• Office Managers
• Executives
• Decision Makers
• Patients & Decision-Makers

• Pharmaceutical Industry
• Directors
• Technicians
• Retail and Hospitals

Contact us to find out how we can help you learn what you need to know through our fast and efficient data collection capabilities.

VuPoint Research: Open-End Response Coding

Richly detailed open-ended responses are a hallmark of great survey research.

But analyzing them and unleashing the power of what your respondents are telling you can be tiresome and tedious.

That's why VuPoint Research has geared its coding process to make it an easier process for you.

Our coding team turns your respondents' open-ended responses into useable, meaningful information, shortening the timetable from data collection to actionable results.

During phone-based studies, our coding specialists work in the middle of our production floor, where they can communicate regularly with our supervisory teams to improve the quality of data collection as it happens. Our interviewers receive immediate feedback that helps improve the quality of the responses they collect on subsequent surveys.

Prefer online studies? VuPoint Research can provide you with cost-effective coding solutions. Our web team can build a code frame from scratch or work with one you've already developed to help efficiently roll up responses for analysis.

Contact us to learn more about how our coding processes and solutions can help you learn what you need to know to make good business and organizational decisions.

VuPoint Research: Mobile Interviewing

The proliferation of cell phones has spurred countless social changes. It's also made telephone market research that much more challenging.

VuPoint Research is up to that challenge, understanding the unique factors in creating and executing quality research where mobile technology is involved. We understand the impact of mobile dialing regulations, and we have the interviewing experience to help you understand the effect this segment will have on your overall quota distribution.

Whether your project requires wireless phones exclusively or merely augments a landline study, we can provide valuable information about the quantity of sample records needed to achieve your goal, reducing total project costs.

To learn more about how our mobile services can help you learn what you need to know to make good business and organizational decisions, contact us.