VuPoint Research's Qualitative Research Services
Decades of qualitative experience
Founded in
1978
over 35 years of providing quality recruiting services;
projects completed;
quick-turns and challenging recruits are the norm.
Specialized teams to tackle any audience
Professional hosting staff
Our facility teams receive vigorous training in all aspects of research design and execution—allowing us to assume the greater share of logistical support on your projects, freeing you to focus on the bigger picture.
In-house dedication
With 300+ employees, and call centers in three states, we are fully equipped to handle all of your recruiting needs. Because we don’t outsource, we are able to proactively manage each project in its entirety—from developing screening criteria, to supporting our clients with final deliverables when appropriate.
Our nationwide database, coupled with our team of highly experienced recruiters, allow us to quickly scale to conquer the most challenging low-incidence or quick-turn studies. With a solid team of bilingual (English/Spanish) recruiters, we are your one-stop shop for recruits throughout North America.
Strong, and growing, national presence
Headquartered in Portland, Oregon
Nine focus group rooms across four locations
Vast nationwide respondent database
We pride ourselves on our quality of service and unequaled hospitality.
- Focus groups
- Recruiting for on- or off-site events
- One-on-One interviewing
- Taste tests
- Mystery shopping and intercepts
- Product placements
VuPoint Recruiting
At VuPoint, we fully understand the importance of every respondent being the “right” respondent, and have developed a recruiting process to ensure our clients’ needs are met or exceeded. We pride ourselves on of engaged, quality participants, and industry-leading show rates.
Multi-phase recruiting process
Initial recruit — respondent is screened for qualification, articulation, and commitment; invited by interviewer.
Quality assurance — All screening data is reviewed for accuracy and screening discrepancies by VuPoint project managers.
Past participation screening — Respondents are thoroughly vetted to ensure they meet our high standards for past participation.
Rescreen — VuPoint’s logistics coordinators call back all participants to verify key screening data and articulation, and to ensure the respondent is 100% committed to participating.
Confirmation email — Sent to each participant along with facility map, directions, and date/time of session.
Final reminder — all participants are confirmed within 48 hours of their session.
Thorough vetting of database participants.
Only those who uphold our standards of quality and commitment are invited to participant in our research community.
Continued DB refreshes to remove “professional” or “lifelong” respondents.
Creative and insightful B2C recruiting practices.
Understanding that specialized project requirements often extend beyond existing databases, our teams are highly adept at random recruiting.
Highly specialized B2B recruiting team.
Elevated position from standard B2C recruiters; average B2B recruiter has a tenure of 5+ years with VuPoint.
B2B recruiters receive ongoing training in professionalism and approach, allowing them effectively target any job role—from blue collar laborers, to enterprise c-level execs.
VuPoint Difference
Book today, and discover the VuPoint difference.
Recruitment for Focus Groups, In-Home Ethos, Intercepts, Mock Juries and Placements.
San Francisco Contact
VuPoint Difference
Book today, and discover the VuPoint difference.
Recruitment for Focus Groups, In-Home Ethos, Intercepts, Mock Juries and Placements.
Portland Contact
VuPoint Difference
Book today, and discover the VuPoint difference.
Recruitment for Focus Groups, In-Home Ethos, Intercepts, Mock Juries and Placements.
Dallas Contact
